High-Quality Homemade Granola

Every great name begins with a story. In this case, Hipster Granola, or "Hipnola" was chosen by a rather, interesting story. One day, I brought Hipnola into the workplace attempting to feed my high-quality-granola-deprived coworkers. When asking them to try the unique flavors, in a playful manner, one of them jokingly stated, "We don't want to try your Hipster Granola." I couldn't help but laugh at the statement. Not only at the bluntness of the joke, but the creation of the name Hipnola, truly rang in my head, latching a vision of a curious brand into my head.